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Global rebrand of The International Herald Tribune

Client: New York Times Company

Helping to introduce the

‘International New York Times’ global 

re-brand to the world.

The Brief

Develop and implement the rebrand of the 'International Herald Tribune' as the ‘International New York Times’ re-brand for all marketing and sales channels across the paper's 150 operating territories. 

Commemorative box set of the last International Herald Tribune and the first edition of The International New York Times
The Response

A huge variety of deliverables were required for the launch among which I created a sleek, understated box set commemorating the last ever edition of the 125 year old International Herald Tribune and first edition of the International New York Times 

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I also devised a clear and concise set of marketing brand guidelines for all sales and marketing materials worldwide as well as international partnerships. 

Marketing brand guidelines for INYT rebrand

There was also new multi-lingual stationary for our various global offices, advertising departments and international partner papers.

INYT Rebrand_1366x7684.jpg
Informed / Inspired / Indepth

The retail launch campaign revolved around the 'In' of International and this was carried across everything from a global advertising campaign to the live events that were held around the world on launch day.

There was a huge amount and variety of deliverables in place for the launch, for all our print and digital channels. everything from a global retail advertising campaign to delivery vehicle liveries across Asia and live events branding. Below is just a small sample of the materials we produced

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